On June 25, the company's 2014 Beijing International Auto Show summary and commendation meeting was held at the company's headquarters. Zhu Fushou, the company's general manager and deputy secretary of the party committee, attended the meeting and stressed that it is necessary to carefully summarize the successful experience of the Beijing International Auto Show, strengthen the systematic thinking on participating in the comprehensive international auto show, and promote Dongfeng's foreign exhibition work to a new level, especially to adapt to new Environment, clarify new tasks, further do a good job of external publicity and brand communication, grasp the initiative of external publicity, innovate working methods, strengthen coordinated operations, timely and accurate transmission of positive energy, and make greater efforts to achieve the company's overall production and operation goals contribution.
The company's party committee member Zhou Qiang chaired the meeting. The director of the company's (Party Committee) office, Zhao Shuliang, the party committee's working department minister Chen Kun, the disciplinary committee's deputy secretary Zhang Changdong, the operation and management department chief Lei Ping, and the company's relevant functional departments, exhibitors, and service unit principals attended the meeting. The participating leaders presented awards to various advanced collectives and individuals who won the company's 2014 Beijing International Auto Show. Chen Yizuo made the company's 2014 Beijing International Auto Show summary report.
Zhu Fushou fully acknowledged the company's achievements at the 2014 Beijing Auto Show. He said that the company's 2014 Beijing Auto Show highlighted several bright spots: solidified and adhered to the "Dongfeng Pavilion" exhibition model, and formed a unique Dongfeng exhibition model in the domestic automotive industry; led the auto show with culture, and pioneered the use of A in the automotive industry. Class Auto Show releases cultural strategy; realizes effective linkage of major strategic releases with important new product releases, important conferences and auto show activities; released the phased results of Dongfeng University's autonomous passenger cars, held a number of unique activities, and strengthened Dongfeng brand communication with the auto show platform ; Unite and cooperate to give play to the advantages of running the auto show, expanding the momentum and influence of major events during the auto show.
Zhu Fushou emphasized that all units should strengthen their systematic thinking about participating in comprehensive auto shows. We need to think systematically at multiple levels, such as exhibition ideas, design and production, media release, and event organization, to strengthen the effectiveness of the synergy between the group and its subsidiaries. We must not only achieve a unified form of the "Dongfeng Pavilion", but also " "Dongfeng Pavilion" is unifying at a deeper level; it is necessary to use the domestic A-level auto show to display the group's image, publish the group's voice, and enhance the group's industry status; to allow subsidiaries to participate in regional auto shows to achieve the purpose of promotion and increase regional market share; While accelerating the internationalization strategy, we will strengthen the top-level design and "go global" with a new attitude and a unified image to participate in overseas auto shows.
Zhu Fushou pointed out that we must recognize the complexity of the internal and external environment of the enterprise, further strengthen the awareness of innovation, highlight the key tasks, grasp the initiative of external publicity, and timely and accurately transfer positive energy, including: highlighting the key points and doing well Great independent strategic, open, independent, pragmatic, systematic, and coordinated publicity, and do a good job of propagating the right to speak, master core technologies, master key assemblies, and train talents in the post-joint venture era. Promote the publicity of Dongfeng's image as a new state-owned enterprise that is an automobile company and is in a competitive industry. Do a good job of systematic promotion and promotion of Dongfeng's social responsibility work. Do a good job of autonomous and joint venture synergy in large synergy, synergy between new energy vehicles and traditional automobiles, and domestic business. Cooperate with international business and other rich connotations, do a good job in propagating the Dongfeng culture strategy, and do a good job in propagating the practice and future of the Dongfeng internationalization business; innovate the carrier of activities, strengthen the integrated communication of the Dongfeng mother and child brand; and enhance the company The level of external exhibition work, using the platform of Wuhan Auto Show and Global Automotive Forum Dongfeng display of corporate strength, constructive comments on the industry; to enhance crisis response and media attention to the work of new media for the company's development to create a favorable public opinion environment.
Zhou Qiang said that it is hoped that all units will implement the spirit of the general manager Zhu Fushou's speech at the meeting, strengthen the coordination of organization, products, resources, funds, internal and external publicity in the future exhibition work, and continuously research, improve, improve, and optimize existing work. Strive to better the work of Dongfeng collaborative exhibition.