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Your current location : Home » News Center » Sony Environmental Leadership Project ends with young environmental creative ideas bear fruit

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Sony Environmental Leadership Project ends, young environmental creativity comes to fruition

Release time: 2017-12-08 Views: 2007Back to list
(December 8, 2017) Today, Sony (China) Co., Ltd. (hereinafter referred to as "Sony China") and the China International Youth Exchange Center jointly organized the "Green Road"-2017 Sony Environmental Club Youth Leadership Training Program. Official close at Sony Imaging Academy. University associations from Nankai University, Peking University, China University of Petroleum (Beijing), Beijing Forestry University, Shandong Liaocheng University, and social youth organizations "Huachengxin Youth & Charity Association" and "Zibo Green Ribbon Development Center" Environmental protection hotspots successfully stand out with rigorous project design, excellent project execution ability and more visual estimation results.


Group photo after the award ceremony

For youth groups such as the backbone of environmental protection groups in colleges and universities, community youth workers who are concerned about sustainable development issues, in late July, the "Green Journey" activity started to recruit, and a total of 14 teams passed the scrutiny. Representatives of the team participated in a three-day professional training in Beijing in mid-September, covering the frontier trends of international environmental protection, the introduction of national environmental protection policies, the analysis of Sony environmental protection cases, the sharing of outstanding environmental protection community experience, and the project design guidance of Lawrence professional trainers. The youth team representatives conducted face-to-face discussions and exchanges with outstanding mentors in the field of environmental protection, solicited suggestions for improvement based on the case, and conducted in-depth discussions on how to carry out environmental public welfare activities in schools and communities. After finishing the training, they can combine the learning from the training institute to continuously improve the design and strengthen the implementation until the project is completed in the subsequent environmental protection practice activities. Sony hopes to inspire young environmental leaders to improve their leadership and the ability to deal with environmental problems, so as to train young environmental protection pioneers for the whole society.


Speech by Mr. Yu Yanren, CFO of Sony China

In the final project review, the "National Alliance for Ecological Civilization of College Students" initiated by Nankai University won the championship. Although the 13 core members of the team came from different schools, they were able to work together and brainstorm to develop the Hulk carbon trading platform, demonstrating the environmental protection power of youth. The Hulk carbon trading platform encourages more low-carbon behaviors by recording individual carbon emissions behaviors and calculating individual carbon dioxide emissions.


Hulk carbon trading platform implementation page display

In the previous training session, Mr. Zhao Mori, Managing Director of Sony Precision Components (Huizhou) Co., Ltd., introduced to his classmates how to save paper in the factory and how to recycle the waste in the park more effectively. As long as you are good at discovering, environmental protection is not far away, it exists in every bit of life. Inspired by this, the "China University Student Environmental Education Base" from Peking University gave full play to its creativity, launched waste cosmetics recycling activities in schools, and launched a competition for cosmetics creation to convey the concept of environmental protection in a "poetic and artistic way".


"Rose" painted with abandoned cosmetics

As the main component of air pollution, smog has seriously threatened people's quality of life and health. Particulate matter is one of the important factors for the deterioration of air quality, and plant leaves can adsorb particulate matter. The "Green Bud Environmental Protection Association" from China University of Petroleum (Beijing) used this principle to conduct experiments, explore the adsorption strength of different types of plant leaves on typical pollutants in haze, screen out plants with strong adsorption capacity, and make recommendations for popular planting , In line with the current environmental protection hotspots, quite practical.


Green Bud Environmental Association uses different picked leaves to conduct particle adsorption experiments

In conjunction with the National Initiative for Poverty Alleviation, Shandong Liaocheng University Greenfield Association initiated the construction of a “rural treaty and countryside” Luxi new rural construction activity, and went to schools and villages to conduct publicity, and helped to popularize atmospheric environmental protection, water environmental protection, soil environmental protection, The knowledge of aqua latrine reconstruction, garbage disposal, etc., investigates and provides suggestions for improvement around the pollution of rural enterprises, and improves the professional literacy and social practice level of the practice team members. It also drives the surrounding people to participate in the construction of new countryside with practical actions.

Huachengxin Youth & Charity Association and the Youth Volunteers Association from Beijing Forestry University focus on the combination of environmental protection and education, walk into campus, carry out health and environmental protection education, change from the beginning, and encourage more young people to participate in environmental protection activities China and China work together for a better home.


The youth representatives who participated in the training of the Sony Environmental Club's Youth Leader Training Program recently participated actively in classroom interaction

At the award ceremony, Guan Liao from the "National University Students' Ecological Civilization Alliance" stated: "After participating in the Sony Leadership Training Program for Young Leaders, we have improved our team building, leadership, project design and implementation, and environmental protection measures. A clear and complete understanding. In the practice of developing the Hulk carbon trading platform, I gradually used the knowledge and skills I learned in training for team building and communication, effectively promoting teamwork and project completion. "


Sony China CFO Mr. Yu Yanren presents the award to the "National College Students' Ecological Civilization Alliance"

Since the early 1990s, Sony has been actively implementing environmental management initiatives in its operations. In 2010, Sony became the first company in the world to propose a long-term environmental goal of "Road to Zero," aiming to achieve zero environmental load in the entire life cycle of the company's operations and product production by 2050. Facing the ultimate goal of zero load, Sony reversely set up a number of five-year green management plans, starting from the four major aspects of climate change, resource cycling, chemical substances, and biodiversity to formulate clear digital indicators. In the mid-term environmental goals of "Green Management 2020" from FY 2016 to FY 2020, Sony will strive to reduce the average annual energy consumption of electronic products by 30%, reduce greenhouse gas emissions at all operating locations by 5%, and use its entertainment business as Promote the positive impact of environmental awareness; at the same time, stimulate the conscious environmental protection actions of the entire industry chain (including production partners, component suppliers and other stakeholders).

This "Green Journey" event is a new attempt for Sony's environmental protection public welfare activities in China. Youth groups are a barometer of the times, and their pursuits and beliefs lead the way in society. They are an important force in building a beautiful China and promoting environmental protection for all. The Green Journey Project is aimed at this group of people. It aims to use a series of professional training activities to cultivate outstanding young environmental leaders. Through their efforts, they can increase the environmental awareness of the entire youth group and gradually affect more people around them to pay attention to environmental issues. Take care of our common homeland-the earth. Mr. Yu Yanren, CFO of Sony China, said: "Sony China will adhere to the corporate philosophy of" rooting in China for long-term development "and hope to promote cross-border cooperation by strengthening dialogue and communication with governments, enterprises, schools and research institutions. Environmentally sustainable development. "

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