大部分人認(rèn)為學(xué)平面設(shè)計(jì)，需要學(xué)3-5年，但其實(shí)不是這樣的。

平面設(shè)計(jì)自學(xué)需要從簡(jiǎn)單的理論基礎(chǔ)開始，學(xué)習(xí)基本的設(shè)計(jì)軟件，掌握基本的設(shè)計(jì)技能那就是自學(xué)的最重要的步驟。

下面讓我們一起來學(xué)習(xí)吧！

了解平面設(shè)計(jì)

簡(jiǎn)單來說，平面設(shè)計(jì)就是一種用美術(shù)的方法描述一個(gè)企業(yè)或產(chǎn)品的過程。極具創(chuàng)意的設(shè)計(jì)可以為品牌的個(gè)性創(chuàng)造出更加豐富的層面。既然是用“美術(shù)”的方法，美術(shù)知識(shí)還是繞不過去的難點(diǎn)。一聽說要學(xué)美術(shù)，沒有個(gè)三五年的功力怎么能玩轉(zhuǎn)？很多入不了門的小伙伴就在這一步被嚇回去了。

漫漫幾個(gè)世紀(jì)的美術(shù)史不必全部啃下來，只需要熟悉業(yè)革命之后才建立起來的設(shè)計(jì)史體系。三個(gè)重要的設(shè)計(jì)革命運(yùn)動(dòng)了解一下(工藝美術(shù)運(yùn)動(dòng)、新藝術(shù)運(yùn)動(dòng)、裝飾藝術(shù)運(yùn)動(dòng))重要的設(shè)計(jì)流派和理論知識(shí)記一下。對(duì)于理論和歷史知識(shí)感興趣的小伙伴們，一本理論教材推薦給大家，尹定邦老師的《設(shè)計(jì)學(xué)概論》這本書可能有些枯燥，但對(duì)于設(shè)計(jì)史的梳理方法還是有可取之處的。

對(duì)于美術(shù)有更高追求的小伙伴不妨在網(wǎng)上搜集“紀(jì)錄片《西方藝術(shù)史》(全六集)（嗶哩嗶哩網(wǎng)站）”的公開課資源，長(zhǎng)遠(yuǎn)來講，這對(duì)提升審美很有幫助，了解西方藝術(shù)的脈絡(luò)后看展逛藝術(shù)館博物館的也不會(huì)再一頭霧水了。

同時(shí)根據(jù)所處行業(yè)/崗位不同，會(huì)涉及到以下內(nèi)容，同時(shí)它們也是相互穿插交錯(cuò)著的，大家也不必太過糾結(jié)分類是否合理：

1.印刷類設(shè)計(jì)：需要學(xué)習(xí)一些印前技術(shù)知識(shí)，比如：名片、VIP卡、宣傳單(也叫DM單)、海報(bào)等。

2.戶外噴繪類設(shè)計(jì)：店招、燈箱、吊旗、海報(bào)、舞臺(tái)背景等。

3.包裝類設(shè)計(jì)：還需要學(xué)習(xí)產(chǎn)品包裝材質(zhì)、外形、尺寸、刀模等專業(yè)知識(shí)。

4.品牌類設(shè)計(jì)：企業(yè)VIS設(shè)計(jì)、logo設(shè)計(jì)、字體設(shè)計(jì)，這對(duì)矢量圖形軟件有非常掌握才能勝任。

5.web類設(shè)計(jì)：網(wǎng)頁設(shè)計(jì)、U設(shè)計(jì)、淘寶店鋪裝修，通常還會(huì)學(xué)習(xí)到html+css3方面的行業(yè)知識(shí)。

設(shè)計(jì)的基礎(chǔ)

學(xué)習(xí)平面設(shè)計(jì)最重要的就是基礎(chǔ)，而下面三點(diǎn)就是我們必須掌握的基礎(chǔ)，只有掌握好基礎(chǔ)，在以后的學(xué)習(xí)中就會(huì)事半功倍。

素描基礎(chǔ)

光影、結(jié)構(gòu)、透視

美術(shù)知識(shí)并不只是單純指“畫畫”，只要掌握基礎(chǔ)的素描基礎(chǔ)就可以，學(xué)畫畫可以教我們用美術(shù)的眼光來觀察和分析客觀世界，素描基礎(chǔ)為之后獨(dú)立設(shè)計(jì)提供的實(shí)用工具。學(xué)習(xí)素描能鍛煉我們?cè)煨偷哪芰Γ欠e累視覺元素的一種方式，平面設(shè)計(jì)則是通過構(gòu)圖、造型、配色來表現(xiàn)設(shè)計(jì)與創(chuàng)意。因此，學(xué)好素描，在設(shè)計(jì)時(shí)能迅速的表現(xiàn)自己的設(shè)計(jì)風(fēng)格， 傳遞自己的設(shè)計(jì)信息與理念。

學(xué)習(xí)順序

要?jiǎng)邮之嬕划嫞?jīng)過一至兩周的學(xué)習(xí)后，理解并畫出類似的概念圖。 繪畫的能力是難以速成的，需要日積月累的練習(xí)。練習(xí)的方法可以從臨摹基本的幾何體開始慢慢增加難度到靜物、組合靜物、人物速寫、肖像、半身像，按照這個(gè)順序循序漸進(jìn)。

素描學(xué)習(xí)方法

其實(shí)學(xué)習(xí)素描基礎(chǔ)，比起看理論書不如找課跟著畫跟著練學(xué)的快。《中國(guó)美術(shù)視頻網(wǎng)》等美術(shù)教育網(wǎng)站有大量傳統(tǒng)的素描學(xué)習(xí)資源；另外豆瓣上有一個(gè)關(guān)于自學(xué)素描的《小觸手的書房》的小站，也有很多國(guó)內(nèi)外的教學(xué)視頻。

素描基礎(chǔ)建議學(xué)習(xí)時(shí)間：可以學(xué)習(xí)一至兩周。

三大構(gòu)成

所謂"構(gòu)成”是一種造型概念，其含義是將不同形態(tài)的幾個(gè)以上的單元重新組構(gòu)成一個(gè)新的單元。三大構(gòu)成是平面設(shè)計(jì)的基礎(chǔ)，必須掌握。

平面構(gòu)成

平面構(gòu)成主要在二度空間范圍之內(nèi) ，以輪廓線劃分圖與地之間的界線，描繪形象。它所表現(xiàn)的立體空間并不是真實(shí)的三維空間，而僅僅是圖形對(duì)人的視覺引導(dǎo)作用形成的幻覺空間。

色彩構(gòu)成

色彩構(gòu)成即色彩的相互作用，是從人對(duì)色彩的知覺和心理效果出發(fā)，用科學(xué)分析的方法，把復(fù)雜的色彩現(xiàn)象還原為基本要素，利用色彩在空間、量與質(zhì)上的可變幻性，按照一定的規(guī)律去組合各構(gòu)成之間的相互關(guān)系，再創(chuàng)造出新的色彩效果的過程。

立體構(gòu)成

立體構(gòu)成是使用各種材料將造型要素按照美的原則組成新立體的過程。立體構(gòu)成的構(gòu)成要素是點(diǎn)線、面、體、色彩和空間諸方面。它的形成仍然是形式美諸法則，如對(duì)比調(diào)和、對(duì)稱均衡、比例節(jié)奏、韻律、多樣、統(tǒng)一等，重要的是通過設(shè)計(jì)創(chuàng)造意境。

學(xué)習(xí)建議

建議學(xué)習(xí)時(shí)間：三大構(gòu)成建議和素描基礎(chǔ)一同學(xué)習(xí)，學(xué)習(xí)時(shí)間一到兩周，關(guān)于三大構(gòu)成的學(xué)習(xí)書籍，重磅推薦(日)朝倉(cāng)直已的《藝術(shù)設(shè)計(jì)》系列，這套叢書共有《藝術(shù)●設(shè)計(jì)的立體構(gòu)成》《藝術(shù)設(shè)計(jì)的平面構(gòu)成》，《藝術(shù)●設(shè)計(jì)的色彩構(gòu)成》，《藝術(shù)●設(shè)計(jì)的光構(gòu)成》，《藝術(shù).設(shè)計(jì)的紙的構(gòu)成》5本。

版式知識(shí)

版式設(shè)計(jì)原理

關(guān)于版式設(shè)計(jì)，兩本書推薦給大家，一本是(日)伊達(dá)千代的《版面設(shè)計(jì)的原理》，這本書有五章一、建立條例；二、添加變化；三、突出強(qiáng)調(diào)；四、設(shè)計(jì)技巧；五、顏色搭配。這本很適合作為入門的基礎(chǔ)，其優(yōu)點(diǎn)是本書的結(jié)構(gòu)條理清晰，不足是書中的例子有些過時(shí)。

所以，搭配美國(guó)設(shè)計(jì)師John McWade的《超越平凡的平面設(shè)計(jì)》系列來看非常合適。《超越平凡的平面設(shè)計(jì)》本書先全面地講解平面設(shè)計(jì)的基本知識(shí)，然后分享了實(shí)用的設(shè)計(jì)方法和技巧。它的出色之處在于它詳細(xì)解讀了許多完整的設(shè)計(jì)案例----包括宣傳冊(cè)、新聞簡(jiǎn)報(bào)、網(wǎng)頁、幻燈片等。

建議學(xué)習(xí)時(shí)間

版式設(shè)計(jì)原理是比較重要的，特別是對(duì)于我們后面的設(shè)計(jì)來說，所以推薦可以用兩周的時(shí)間進(jìn)行學(xué)習(xí)。階段建議：了解版式設(shè)計(jì)原則，比如什么是版心、什么是邊距、兩者之間的作用是什么等等。熟練掌握排版設(shè)計(jì)的常用版式，好的作品搭配適合的版式才能幫助我們展示出創(chuàng)意的最佳視覺效果。

自學(xué)的途徑

對(duì)于平面設(shè)計(jì)的學(xué)習(xí)途徑，無論你是從看書學(xué)理論出發(fā)，還是從軟件的學(xué)習(xí)開始，只要你走在學(xué)習(xí)的路上那么最后一定會(huì)完成自己的夢(mèng)想。

通過書籍自習(xí)

自學(xué)最好的途徑之一就是通過自己閱讀相關(guān)書籍，來掌握一定的設(shè)計(jì)基礎(chǔ)，而掌握了設(shè)計(jì)基礎(chǔ)才是最終設(shè)計(jì)之路長(zhǎng)短的關(guān)鍵，下面推薦幾本對(duì)于平面設(shè)計(jì)基礎(chǔ)非常有幫助的幾本書。

設(shè)計(jì)初級(jí)階段

在設(shè)計(jì)剛剛開始的初級(jí)階段，除了大量的練習(xí)，更應(yīng)該多學(xué)習(xí)基礎(chǔ)，下面推薦在自學(xué)階段必須閱讀的兩本書籍，大家可以自行購(gòu)買閱讀，在閱讀中最好用筆記本記錄起來，方便之后的設(shè)計(jì)中可以運(yùn)用。《配色設(shè)計(jì)原理》作者是日本奧博斯科編輯部，通過簡(jiǎn)明易懂的作品，學(xué)習(xí)實(shí)用又系統(tǒng)的配色原則。將具體的設(shè)計(jì)案例進(jìn)行修改前后對(duì)比，然后分析如何使用配色，讓作品更具有效果和表現(xiàn)力。

《寫給大家看的設(shè)計(jì)書》出自一位世界級(jí)設(shè)計(jì)師羅賓威廉姆斯(Robin Williams)之手，將優(yōu)秀設(shè)計(jì)的秘訣歸納為對(duì)比、重復(fù)、對(duì)齊和親密性四條基本原則，并用簡(jiǎn)潔通俗、幽默生動(dòng)的文筆，同時(shí)配大量前后對(duì)比的實(shí)例圖解和設(shè)計(jì)練習(xí)（并提供解答），直觀而清晰地傳授給讀者。

平面設(shè)計(jì)進(jìn)階

經(jīng)過前期的學(xué)習(xí)，我們已經(jīng)掌握了一定的平面設(shè)計(jì)的基礎(chǔ)，那么我們可以學(xué)習(xí)優(yōu)秀的案例，在這些案例中可以讓自己的設(shè)計(jì)增添色彩，同時(shí)可以學(xué)習(xí)美術(shù)內(nèi)容，例如插畫、油畫等，可以整加對(duì)于色彩的配色，對(duì)在平面設(shè)計(jì)實(shí)踐里有很大的幫助。對(duì)繪畫追求比較高，不滿足于只畫瓶瓶罐罐，想學(xué)畫人物的小伙伴，可學(xué)習(xí)《伯里曼人體結(jié)構(gòu)》，這本書是插畫設(shè)計(jì)必刷寶典。

《版式設(shè)計(jì)原理●案例篇》是由四個(gè)設(shè)計(jì)師合著完成，本書從版式結(jié)構(gòu)、文字要素、色彩、圖片、網(wǎng)頁版式五個(gè)章節(jié)，將很多設(shè)計(jì)法則中的成功案例和失敗案例進(jìn)行對(duì)比，引導(dǎo)讀者思考什么才是更好的版式設(shè)計(jì)。當(dāng)讀者完成思考后在文章的下一頁給出作者的觀點(diǎn)，并指出對(duì)應(yīng)的設(shè)計(jì)要點(diǎn)。這樣讓讀者帶著問題去思考，通過案例對(duì)比的方法快速而牢固地掌握版式設(shè)計(jì)的基本原理。

書籍自學(xué)建議

通過初階和進(jìn)價(jià)的學(xué)習(xí)，我們已經(jīng)養(yǎng)成了閱讀平面設(shè)計(jì)書籍的好習(xí)慣，那么在書籍閱讀的過程中要保持隨時(shí)做筆記的好習(xí)慣。養(yǎng)成定期買書充實(shí)自己的好習(xí)慣，做設(shè)計(jì)如果不看書持續(xù)學(xué)習(xí)，創(chuàng)意總是有枯竭的一天，看書可以保持靈感。

通過軟件自學(xué)

視頻課程的學(xué)習(xí)，通常是以軟件操作，以及實(shí)戰(zhàn)案例的學(xué)習(xí)作為切入點(diǎn)，這也算是學(xué)習(xí)平面設(shè)計(jì)，最快速入行的捷徑吧。

photoshop

PS是設(shè)計(jì)軟件最基礎(chǔ)也是最重要的，作為平面設(shè)計(jì)師，只要你需要和位圖打交道， Ps在設(shè)計(jì)工作流程中一定是占主導(dǎo)的作用。在初學(xué)PS時(shí)要力求把每個(gè)工具的使用以及圖層、蒙版、通道三大核心知識(shí)掌握通透，以便往后學(xué)習(xí)高階的PS實(shí)例教程能夠知其所以然，學(xué)習(xí)PS要堅(jiān)持對(duì)照教程每天練習(xí)，同時(shí)需要掌握快捷鍵的使用。

推薦PS入門教程(3套)

第①套：《PS大神通關(guān)教程》作者：祁連山，是免費(fèi)的PS教程。若要學(xué)習(xí)，前往平面設(shè)計(jì)學(xué)習(xí)日記網(wǎng)，拉到底部點(diǎn)擊即可學(xué)習(xí)。第②套：《敬偉ps教程》作者：敬偉。這部PS教程內(nèi)容豐富，掃除知識(shí)盲點(diǎn)。第③套：《Photoshop CS6零基礎(chǔ)入門教程》，作者：田婧。課時(shí)13個(gè)小時(shí)，教程涵蓋圖層、蒙版、通道三大基礎(chǔ)，以及工具濾鏡、動(dòng)畫、路徑等命令的使用，能讓初學(xué)者徹底掌握PS的操作技法。

illustrator/CorelDRAW

AI是做矢量圖的最便捷常用的軟件，除了AI外，在一些偏工業(yè)化的設(shè)計(jì)中，矢量軟件CorelDRAW

也時(shí)常用到。

indesign

是一款簡(jiǎn)單快捷的排版軟件，適用于書籍、畫冊(cè)、雜志、宣傳單等需要規(guī)范排版的項(xiàng)目。

輔助類軟件

Ae、Pr、FI和Lr都可以作為平面設(shè)計(jì)輔助軟件。Ae是視頻后期處理必不可少的軟件，號(hào)稱能動(dòng)的Ps。對(duì)于UI和動(dòng)效方向Ae也是必須掌握的實(shí)用軟件。Pr是音視頻剪輯最常用的軟件之一。Flash是交互式矢圖和Web動(dòng)畫的常用軟件，可以和Dw配合做網(wǎng)站設(shè)計(jì)，也可以和矢量軟件配合做動(dòng)畫動(dòng)效等。Lightroom是一款非常專業(yè)的圖形圖像軟件，在攝影時(shí)使用最多。比起PS，它可以加快對(duì)圖片后期處理的速度。

軟件自學(xué)建議

在學(xué)習(xí)這些基礎(chǔ)軟件的時(shí)候，一定要先了解這些軟件框架，再此基礎(chǔ)上對(duì)照課程的內(nèi)容來多次練習(xí)，就可以很好的將這些軟件應(yīng)用，最重要的是要運(yùn)用好快捷鍵，因?yàn)樵诤竺娴脑O(shè)計(jì)環(huán)節(jié)，這些快捷鍵的使用會(huì)讓我們的設(shè)計(jì)時(shí)間事半功倍。

PS快捷鍵

學(xué)習(xí)設(shè)計(jì)經(jīng)驗(yàn)

平面設(shè)計(jì)最重要的學(xué)習(xí)途徑，就是看別人的經(jīng)驗(yàn)/教程/分享自學(xué)平面設(shè)計(jì)，下面這些分類都是學(xué)習(xí)的途徑。

公開課平臺(tái)

網(wǎng)易公開課：中國(guó)美術(shù)學(xué)院素描課程

網(wǎng)易公開課：早期平面設(shè)計(jì)歷史講壇

網(wǎng)易公開課：什么是藝術(shù)設(shè)計(jì)?

網(wǎng)易公開課：平面設(shè)計(jì)基礎(chǔ)，視覺設(shè)計(jì)的核心原則

中國(guó)大學(xué)MOOC(幕課)：最好的在線課程學(xué)習(xí)平臺(tái)

Coursera：全世界最好的課程

優(yōu)酷網(wǎng)：《啊!設(shè)計(jì)》，日本設(shè)計(jì)科教部片

設(shè)計(jì)文化課

BBC紀(jì)錄片：《Design for Life Season》

TEDTalk的紀(jì)錄片：《我的字體人生My life in typefaces》

嗶哩嗶哩視頻：柳冠中教授系列視頻

優(yōu)酷視頻：“中國(guó)創(chuàng)意”產(chǎn)品設(shè)計(jì)大賽全國(guó)院校巡回講座第一站一華東理工

優(yōu)酷視頻：“中國(guó)創(chuàng)意”產(chǎn)品設(shè)計(jì)大賽全國(guó)院校巡回講座第五場(chǎng)一上海理工大學(xué)

愛奇藝視頻：讓設(shè)計(jì)師們揪心的視頻，據(jù)說好多設(shè)計(jì)師看哭了

平面設(shè)計(jì)教程

勤學(xué)網(wǎng)，職業(yè)技能高效學(xué)習(xí)平臺(tái)： u.qinxue.com/z17921/774 (對(duì)我?guī)椭醮蟆?

敬偉PS教程： www.jingweips.cn (無微不至，講解細(xì)致)

虎課網(wǎng)，我的設(shè)計(jì)自學(xué)神器： huke88.com/?.. (建議人手與個(gè)全站通終身VIP)

翼狐網(wǎng)，平面設(shè)計(jì)VIP專區(qū)： yihuu.com/ip/... (國(guó)內(nèi)最早一批線上CG教育網(wǎng))

46PS網(wǎng)： 46ps.com/

網(wǎng)絡(luò)10大熱門PS教程排行榜： http：//ps.xxriji.cn/

設(shè)計(jì)素材資源

平面廣告設(shè)計(jì)模板：https：//ibaotu.com/guanggao/?spm=kd(直接拿來就用)設(shè)計(jì)師生不逢時(shí)，被臨時(shí)委派任務(wù)，又趕時(shí)間時(shí)，通常只能直接套版成品，但又要避免侵權(quán)，所以這個(gè)網(wǎng)站必須收下。幫助你快速出圖的設(shè)計(jì)利器：

千圖網(wǎng)：https：//www.58pic.com/

千庫(kù)網(wǎng)：https：//588ku.com/

我圖網(wǎng)：https：//www.ooopic.com/intro/about/show/

非凡圖庫(kù)：https：//www.lvmeng.cn/

素材中國(guó)：http：//www.sccnn.com/map.html

圖片類資源

優(yōu)質(zhì)的圖片資源對(duì)于平面設(shè)計(jì)老師而言也非常的重要，下面這些是有大量?jī)?yōu)秀圖片的網(wǎng)站。

花瓣鼻祖：https/huaban.com/pins/3444996216

昵圖網(wǎng)：https：//www.nipic.com/

素材網(wǎng)：http：//www.sccnn.com/

攝圖網(wǎng)：https：//699pic.com/

中國(guó)新聞網(wǎng)：https：//www.chinanews.com.cn/

匯圖網(wǎng)：https：//www.huitu.com/

包圖網(wǎng)：https：//ibaotu.com/

設(shè)計(jì)交流網(wǎng)站

平面設(shè)計(jì)也必須學(xué)習(xí)優(yōu)秀的經(jīng)驗(yàn)，好的經(jīng)驗(yàn)會(huì)讓設(shè)計(jì)少走彎路，下面這些網(wǎng)站都可以學(xué)習(xí)到設(shè)計(jì)師們分享的經(jīng)驗(yàn)。

站酷：https：//www.zcool.com.cn/

思否：https：//segmentfault.com/

優(yōu)設(shè)-UISDC：https：//www.uisdc.com/

京東設(shè)計(jì)中心：https：//jelly.jd.com/

設(shè)計(jì)癖：https：//www.shejipi.com/

騰訊CDC：https：//cdc.tencent.com/

UI中國(guó)：https：//www.ui.cn/list.html

學(xué)ui網(wǎng)：https：//www.xueui.cn/

中國(guó)設(shè)計(jì)在線：http：//www.ccdol.com/hangye/designer/

自學(xué)方法

對(duì)于通過這些進(jìn)行自己學(xué)習(xí)，那么有以下方法推薦：

第一，多聽優(yōu)秀的設(shè)計(jì)課，特別是名校設(shè)計(jì)師的課，從不同的角度去看設(shè)計(jì)，會(huì)讓自己的設(shè)計(jì)與眾不同。第二，多掌握素材，在上面推薦的平臺(tái)去了解最新的設(shè)計(jì)素材，只有掌握好設(shè)計(jì)的素材，才可以在這些基礎(chǔ)上創(chuàng)作出更好的設(shè)計(jì)作品，多積累初材料，應(yīng)用時(shí)會(huì)有才永遠(yuǎn)有靈感。第三，建立自己的素材庫(kù)，好的素材永遠(yuǎn)都在不斷更新，只有建立自己的素材庫(kù)才會(huì)更好的創(chuàng)作。

最后學(xué)習(xí)建議

平面設(shè)計(jì)的學(xué)習(xí)需要日積月累，同學(xué)們?cè)趯W(xué)習(xí)的過程中，需要多次練習(xí)，保持每天一練習(xí)，收集靈感、畫草圖是在平面設(shè)計(jì)生涯里需要每天練習(xí)的， 并且在練習(xí)中最重要的就是要練習(xí)軟件，軟件一定是要保持每天練習(xí)，熟悉快捷鍵會(huì)讓完成設(shè)計(jì)作品，長(zhǎng)期以往，我們一定會(huì)自學(xué)成才！創(chuàng)作出好作品！

%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"大部分人認(rèn)為學(xué)平面設(shè)計(jì)，需要學(xué)3-5年，但其實(shí)不是這樣的。","id":""}],"text":"","id":"doxcnekuegM6uowU44vERdIqXbg"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"平面設(shè)計(jì)自學(xué)需要從簡(jiǎn)單的理論基礎(chǔ)開始，學(xué)習(xí)基本的設(shè)計(jì)軟件，掌握基本的設(shè)計(jì)技能那就是自學(xué)的最重要的步驟。","id":""}],"text":"","id":"doxcnWSQS8uskgqMUshjoQtP2Uc"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"下面讓我們一起來學(xué)習(xí)吧！","id":""}],"text":"","id":"doxcnyC8QeIymYc06oTvprTShSg"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"了解平面設(shè)計(jì)","id":""}],"text":"","id":"doxcnyeuUM8a802ickVVzOIAyof"},{"type":"paragraph","children":[{"type":"text","text":"簡(jiǎn)單來說，平面設(shè)計(jì)就是一種用美術(shù)的方法描述一個(gè)企業(yè)或產(chǎn)品的過程。極具創(chuàng)意的設(shè)計(jì)可以為品牌的個(gè)性創(chuàng)造出更加豐富的層面。既然是用“美術(shù)”的方法，美術(shù)知識(shí)還是繞不過去的難點(diǎn)。一聽說要學(xué)美術(shù)，沒有個(gè)三五年的功力怎么能玩轉(zhuǎn)？很多入不了門的小伙伴就在這一步被嚇回去了。","id":""}],"text":"","id":"doxcniuGiMiAuEUAsC03rQK460b"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"了解平面設(shè)計(jì)","id":""}],"url":"},"text":"","id":"doxcnQOuG4uI2COAmEN4DclGvhf"},{"type":"paragraph","children":[{"type":"text","text":"漫漫幾個(gè)世紀(jì)的美術(shù)史不必全部啃下來，只需要熟悉業(yè)革命之后才建立起來的設(shè)計(jì)史體系。三個(gè)重要的設(shè)計(jì)革命運(yùn)動(dòng)了解一下(工藝美術(shù)運(yùn)動(dòng)、新藝術(shù)運(yùn)動(dòng)、裝飾藝術(shù)運(yùn)動(dòng))重要的設(shè)計(jì)流派和理論知識(shí)記一下。對(duì)于理論和歷史知識(shí)感興趣的小伙伴們，一本理論教材推薦給大家，尹定邦老師的《設(shè)計(jì)學(xué)概論》這本書可能有些枯燥，但對(duì)于設(shè)計(jì)史的梳理方法還是有可取之處的。","id":""}],"text":"","id":"doxcnm46yo8WogMkOc7rzX4Bs3e"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"了解平面設(shè)計(jì)","id":""}],"url":"},"text":"","id":"doxcnogQQKMQA4QiMwP0uUltvqc"},{"type":"paragraph","children":[{"type":"text","text":"對(duì)于美術(shù)有更高追求的小伙伴不妨在網(wǎng)上搜集“紀(jì)錄片《西方藝術(shù)史》(全六集)（嗶哩嗶哩網(wǎng)站）”的公開課資源，長(zhǎng)遠(yuǎn)來講，這對(duì)提升審美很有幫助，了解西方藝術(shù)的脈絡(luò)后看展逛藝術(shù)館博物館的也不會(huì)再一頭霧水了。","id":""}],"text":"","id":"doxcn2mGeqy8MUyigaokPKxJR0b"},{"type":"image","attrs":{"height":306,"note":[{"type":"text","text":"了解平面設(shè)計(jì)","id":""}],"url":"},"text":"","id":"doxcnGGAyOCYkQUOK0LOHxLUSrb"},{"type":"paragraph","children":[{"type":"text","text":"同時(shí)根據(jù)所處行業(yè)/崗位不同，會(huì)涉及到以下內(nèi)容，同時(shí)它們也是相互穿插交錯(cuò)著的，大家也不必太過糾結(jié)分類是否合理：","id":""}],"text":"","id":"doxcn6i64gS68a4KmeZ20TjT2SL"},{"type":"paragraph","children":[{"type":"text","text":"1.印刷類設(shè)計(jì)：需要學(xué)習(xí)一些印前技術(shù)知識(shí)，比如：名片、VIP卡、宣傳單(也叫DM單)、海報(bào)等。","id":""}],"text":"","id":"doxcnmWAqWmWEoSC64BtUIS3KXf"},{"type":"paragraph","children":[{"type":"text","text":"2.戶外噴繪類設(shè)計(jì)：店招、燈箱、吊旗、海報(bào)、舞臺(tái)背景等。","id":""}],"text":"","id":"doxcniisO2MyyoqWkEprMxTUIrc"},{"type":"paragraph","children":[{"type":"text","text":"3.包裝類設(shè)計(jì)：還需要學(xué)習(xí)產(chǎn)品包裝材質(zhì)、外形、尺寸、刀模等專業(yè)知識(shí)。","id":""}],"text":"","id":"doxcnQOoOeciOq2kCuCDaS644Qf"},{"type":"paragraph","children":[{"type":"text","text":"4.品牌類設(shè)計(jì)：企業(yè)VIS設(shè)計(jì)、logo設(shè)計(jì)、字體設(shè)計(jì)，這對(duì)矢量圖形軟件有非常掌握才能勝任。","id":""}],"text":"","id":"doxcnygA8eKK2Y28QaoxHCEALgd"},{"type":"paragraph","children":[{"type":"text","text":"5.web類設(shè)計(jì)：網(wǎng)頁設(shè)計(jì)、U設(shè)計(jì)、淘寶店鋪裝修，通常還會(huì)學(xué)習(xí)到","id":""},{"type":"text","text":"html","id":""},{"type":"text","text":"+css3方面的行業(yè)知識(shí)。","id":""}],"text":"","id":"doxcnosaCuU0AcGMoN2FlFBnxgi"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"設(shè)計(jì)的基礎(chǔ)","id":""}],"text":"","id":"doxcna4KWWcw2OSiUqiq3HX8CAb"},{"type":"paragraph","children":[{"type":"text","text":"學(xué)習(xí)平面設(shè)計(jì)最重要的就是基礎(chǔ)，而下面三點(diǎn)就是我們必須掌握的基礎(chǔ)，只有掌握好基礎(chǔ)，在以后的學(xué)習(xí)中就會(huì)事半功倍。","id":""}],"text":"","id":"doxcnKo0g6uoe0GIyUNcNIe2y2d"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"素描基礎(chǔ)","id":""}],"text":"","id":"doxcn884E8cu08KCuCsPmFLh7Hb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"光影、結(jié)構(gòu)、透視","id":""}],"text":"","id":"doxcnSks4EYuq68KKY3fZdvt8Ef"},{"type":"paragraph","children":[{"type":"text","text":"美術(shù)知識(shí)并不只是單純指“畫畫”，只要掌握基礎(chǔ)的素描基礎(chǔ)就可以，學(xué)畫畫可以","id":""},{"type":"text","text":"教我們用美術(shù)的眼光來觀察和分析客觀世界，素描基礎(chǔ)為之后獨(dú)立設(shè)計(jì)提供的實(shí)用工具。","id":""},{"type":"text","text":"學(xué)習(xí)素描能鍛煉我們?cè)煨偷哪芰Γ欠e累視覺元素的一種方式，平面設(shè)計(jì)則是通過構(gòu)圖、造型、配色來表現(xiàn)設(shè)計(jì)與創(chuàng)意。因此，學(xué)好素描，在設(shè)計(jì)時(shí)能迅速的表現(xiàn)自己的設(shè)計(jì)風(fēng)格， 傳遞自己的設(shè)計(jì)信息與理念。","id":""}],"text":"","id":"doxcnioyKQIUouks4YflBQAaAuc"},{"type":"image","attrs":{"height":509,"note":[{"type":"text","text":"光影、結(jié)構(gòu)、透視","id":""}],"url":"},"text":"","id":"doxcniMwSim2qimIg4trNegL4kh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"學(xué)習(xí)順序","id":""}],"text":"","id":"doxcnoMwsuKWmUo6cs3hO4lXhGg"},{"type":"paragraph","children":[{"type":"text","text":"要?jiǎng)邮之嬕划嫞?jīng)過一至兩周的學(xué)習(xí)后，理解并畫出類似的概念圖。 繪畫的能力是難以速成的，需要日積月累的練習(xí)。練習(xí)的方法可以從臨摹基本的幾何體開始慢慢增加難度到靜物、組合靜物、人物速寫、肖像、半身像，按照這個(gè)順序循序漸進(jìn)。","id":""}],"text":"","id":"doxcns6Uy6KYIEYg0CE6hTszDyh"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"學(xué)習(xí)順序","id":""}],"url":"},"text":"","id":"doxcnUCwuKymeWS2C21thdsjpih"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"素描學(xué)習(xí)方法","id":""}],"text":"","id":"doxcnIWeacQuokuWCiGyZAB65Ih"},{"type":"paragraph","children":[{"type":"text","text":"其實(shí)學(xué)習(xí)素描基礎(chǔ)，比起看理論書不如找課跟著畫跟著練學(xué)的快。《中國(guó)美術(shù)視頻網(wǎng)》等美術(shù)教育網(wǎng)站有大量傳統(tǒng)的素描學(xué)習(xí)資源；另外豆瓣上有一個(gè)關(guān)于自學(xué)素描的《小觸手的書房》的小站，也有很多國(guó)內(nèi)外的教學(xué)視頻。","id":""}],"text":"","id":"doxcn0Oa2kaoi4WeWhGmCqKewTY"},{"type":"image","attrs":{"height":467,"note":[{"type":"text","text":"素描學(xué)習(xí)方法","id":""}],"url":"},"text":"","id":"doxcnQYoaSgscws4QatbLsV14vY"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"素描基礎(chǔ)建議學(xué)習(xí)時(shí)間：","id":""},{"type":"text","text":"可以學(xué)習(xí)一至兩周。","id":""}],"text":"","id":"doxcneaiqeqeA6qiCCen51WqSRf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"三大構(gòu)成","id":""}],"text":"","id":"doxcn8qY0qmicQE8wCuvHN4BuPg"},{"type":"paragraph","children":[{"type":"text","text":"所謂\"構(gòu)成”是一種造型概念，其含義是將不同形態(tài)的幾個(gè)以上的單元重新組構(gòu)成一個(gè)新的單元。三大構(gòu)成是平面設(shè)計(jì)的基礎(chǔ)，必須掌握。","id":""}],"text":"","id":"doxcnE0igyiGEMCAqMhc38Iq7zs"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面構(gòu)成","id":""}],"text":"","id":"doxcnU4WEEkcwAsquENueVlQ3Cf"},{"type":"paragraph","children":[{"type":"text","text":"平面構(gòu)成主要在二度空間范圍之內(nèi) ，以輪廓線劃分圖與地之間的界線，描繪形象。它所表現(xiàn)的立體空間并不是真實(shí)的三維空間，而僅僅是圖形對(duì)人的視覺引導(dǎo)作用形成的幻覺空間。","id":""}],"text":"","id":"doxcngAwiSw0g4EkqWstsiTIkHm"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"色彩構(gòu)成","id":""}],"text":"","id":"doxcn8me4gcqq6KsKm87sSZQJee"},{"type":"paragraph","children":[{"type":"text","text":"色彩構(gòu)成即色彩的相互作用，是從人對(duì)色彩的知覺和心理效果出發(fā)，用科學(xué)分析的方法，把復(fù)雜的色彩現(xiàn)象還原為基本要素，利用色彩在空間、量與質(zhì)上的可變幻性，按照一定的規(guī)律去組合各構(gòu)成之間的相互關(guān)系，再創(chuàng)造出新的色彩效果的過程。","id":""}],"text":"","id":"doxcnGwAKsgIwqiMG0cSgmHj21f"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"色彩構(gòu)成","id":""}],"url":"},"text":"","id":"doxcngug8CU0mciKmWQh83WlSue"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"立體構(gòu)成","id":""}],"text":"","id":"doxcnAIegusICQuekY1pWa1mh5b"},{"type":"paragraph","children":[{"type":"text","text":"立體構(gòu)成是使用各種材料將造型要素按照美的原則組成新立體的過程。立體構(gòu)成的構(gòu)成要素是點(diǎn)線、面、體、色彩和空間諸方面。它的形成仍然是形式美諸法則，如對(duì)比調(diào)和、對(duì)稱均衡、比例節(jié)奏、韻律、多樣、統(tǒng)一等，重要的是通過設(shè)計(jì)創(chuàng)造意境。","id":""}],"text":"","id":"doxcn2wwagAeoA8AuemF8CO23Xe"},{"type":"image","attrs":{"height":384,"note":[{"type":"text","text":"立體構(gòu)成","id":""}],"url":"},"text":"","id":"doxcnoG4U0WqAMw2SIwAxNKeE7Y"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"學(xué)習(xí)建議","id":""}],"text":"","id":"doxcnYG8GAOoqCkUSENu5SkfpDc"},{"type":"paragraph","children":[{"type":"text","text":"建議學(xué)習(xí)時(shí)間：三大構(gòu)成建議和素描基礎(chǔ)一同學(xué)習(xí)，學(xué)習(xí)時(shí)間一到兩周，關(guān)于三大構(gòu)成的學(xué)習(xí)書籍，重磅推薦(日)朝倉(cāng)直已的《藝術(shù)設(shè)計(jì)》系列，這套叢書共有《藝術(shù)●設(shè)計(jì)的立體構(gòu)成》《藝術(shù)設(shè)計(jì)的平面構(gòu)成》，《藝術(shù)●設(shè)計(jì)的色彩構(gòu)成》，《藝術(shù)●設(shè)計(jì)的光構(gòu)成》，《藝術(shù).設(shè)計(jì)的紙的構(gòu)成》5本。","id":""}],"text":"","id":"doxcn0QCIkoWUSYim6fiHgHEfMd"},{"type":"image","attrs":{"height":397,"note":[{"type":"text","text":"學(xué)習(xí)建議","id":""}],"url":"},"text":"","id":"doxcniAGWMymIyIeMwbaGMMMADc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"版式知識(shí)","id":""}],"text":"","id":"doxcnOo4Iq0gWeIgEWUj3xChdYd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"版式設(shè)計(jì)原理","id":""}],"text":"","id":"doxcn0qsa2Ii20Wc6ky568Gawn4"},{"type":"paragraph","children":[{"type":"text","text":"關(guān)于版式設(shè)計(jì)，兩本書推薦給大家，一本是(日)伊達(dá)千代的《版面設(shè)計(jì)的原理》，這本書有五章一、建立條例；二、添加變化；三、突出強(qiáng)調(diào)；四、設(shè)計(jì)技巧；五、顏色搭配。這本很適合作為入門的基礎(chǔ)，其優(yōu)點(diǎn)是本書的結(jié)構(gòu)條理清晰，不足是書中的例子有些過時(shí)。","id":""}],"text":"","id":"doxcnyiGw6mA8CSwIclbWI5OABe"},{"type":"image","attrs":{"height":523,"note":[{"type":"text","text":"版式設(shè)計(jì)原理","id":""}],"url":"},"text":"","id":"doxcnSUkscuU2a02IkJVu7xL9Zf"},{"type":"paragraph","children":[{"type":"text","text":"所以，搭配美國(guó)設(shè)計(jì)師John McWade的《超越平凡的平面設(shè)計(jì)》系列來看非常合適。《超越平凡的平面設(shè)計(jì)》本書先全面地講解平面設(shè)計(jì)的基本知識(shí)，然后分享了實(shí)用的設(shè)計(jì)方法和技巧。它的出色之處在于它詳細(xì)解讀了許多完整的設(shè)計(jì)案例----包括宣傳冊(cè)、新聞簡(jiǎn)報(bào)、網(wǎng)頁、幻燈片等。","id":""}],"text":"","id":"doxcnAmSKM6wmAg4K2DVLWuMhzd"},{"type":"image","attrs":{"height":416,"note":[{"type":"text","text":"版式設(shè)計(jì)原理","id":""}],"url":"},"text":"","id":"doxcn4E8aYYsMSGQieYOZ0NwHGd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"建議學(xué)習(xí)時(shí)間","id":""}],"text":"","id":"doxcnI6s0KWcyYAWMoVcdXkTISh"},{"type":"paragraph","children":[{"type":"text","text":"版式設(shè)計(jì)原理是比較重要的，特別是對(duì)于我們后面的設(shè)計(jì)來說，所以推薦可以用兩周的時(shí)間進(jìn)行學(xué)習(xí)。","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"階段建議：","id":""},{"type":"text","text":"了解版式設(shè)計(jì)原則，比如什么是版心、什么是邊距、兩者之間的作用是什么等等。熟練掌握排版設(shè)計(jì)的常用版式，好的作品搭配適合的版式才能幫助我們展示出創(chuàng)意的最佳視覺效果。","id":""}],"text":"","id":"doxcnEAuW4C42o8sUsd9HyaRkKd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"自學(xué)的途徑","id":""}],"text":"","id":"doxcnKUWICqOIIgcS6jqIWybe3c"},{"type":"paragraph","children":[{"type":"text","text":"對(duì)于平面設(shè)計(jì)的學(xué)習(xí)途徑，無論你是從看書學(xué)理論出發(fā)，還是從軟件的學(xué)習(xí)開始，只要你走在學(xué)習(xí)的路上那么最后一定會(huì)完成自己的夢(mèng)想。","id":""}],"text":"","id":"doxcnwGwAAIeyi8AscS4yKDkDtb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通過書籍自習(xí)","id":""}],"text":"","id":"doxcnwUUIaQks8yCwYFceTMrvjb"},{"type":"paragraph","children":[{"type":"text","text":"自學(xué)最好的途徑之一就是通過自己閱讀相關(guān)書籍，來掌握一定的設(shè)計(jì)基礎(chǔ)，而掌握了設(shè)計(jì)基礎(chǔ)才是最終設(shè)計(jì)之路長(zhǎng)短的關(guān)鍵，下面推薦幾本對(duì)于平面設(shè)計(jì)基礎(chǔ)非常有幫助的幾本書。","id":""}],"text":"","id":"doxcnAKMqyWKsImSUcj2g8DQENc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設(shè)計(jì)初級(jí)階段","id":""}],"text":"","id":"doxcn4WAm8Oko4mm0WMf5JITLjh"},{"type":"paragraph","children":[{"type":"text","text":"在設(shè)計(jì)剛剛開始的初級(jí)階段，除了大量的練習(xí)，更應(yīng)該多學(xué)習(xí)基礎(chǔ)，下面推薦在自學(xué)階段必須閱讀的兩本書籍，大家可以自行購(gòu)買閱讀，在閱讀中最好用筆記本記錄起來，方便之后的設(shè)計(jì)中可以運(yùn)用。《配色設(shè)計(jì)原理》作者是日本奧博斯科編輯部，通過簡(jiǎn)明易懂的作品，學(xué)習(xí)實(shí)用又系統(tǒng)的配色原則。將具體的設(shè)計(jì)案例進(jìn)行修改前后對(duì)比，然后分析如何使用配色，讓作品更具有效果和表現(xiàn)力。","id":""}],"text":"","id":"doxcnaowqIgAiA0sqS4tOKQdTfe"},{"type":"image","attrs":{"height":1034,"note":[{"type":"text","text":"設(shè)計(jì)初級(jí)階段","id":""}],"url":"},"text":"","id":"doxcnMAMOM2gkyQSuI5m9zy0b2c"},{"type":"paragraph","children":[{"type":"text","text":"《寫給大家看的設(shè)計(jì)書》出自一位世界級(jí)設(shè)計(jì)師羅賓威廉姆斯(Robin Williams)之手，將優(yōu)秀設(shè)計(jì)的秘訣歸納為對(duì)比、重復(fù)、對(duì)齊和親密性四條基本原則，并用簡(jiǎn)潔通俗、幽默生動(dòng)的文筆，同時(shí)配大量前后對(duì)比的實(shí)例圖解和設(shè)計(jì)練習(xí)（并提供解答），直觀而清晰地傳授給讀者。","id":""}],"text":"","id":"doxcniaOsOKSAW6ci8DtwgWI27f"},{"type":"image","attrs":{"height":1040,"note":[{"type":"text","text":"設(shè)計(jì)初級(jí)階段","id":""}],"url":"},"text":"","id":"doxcnkOcKWM8Mi8qyiuxw2XbO02"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面設(shè)計(jì)進(jìn)階","id":""}],"text":"","id":"doxcnEg2GwmgAoS884mY71gjwRe"},{"type":"paragraph","children":[{"type":"text","text":"經(jīng)過前期的學(xué)習(xí)，我們已經(jīng)掌握了一定的平面設(shè)計(jì)的基礎(chǔ)，那么我們可以學(xué)習(xí)優(yōu)秀的案例，在這些案例中可以讓自己的設(shè)計(jì)增添色彩，同時(shí)可以學(xué)習(xí)美術(shù)內(nèi)容，例如插畫、油畫等，可以整加對(duì)于色彩的配色，對(duì)在平面設(shè)計(jì)實(shí)踐里有很大的幫助。對(duì)繪畫追求比較高，不滿足于只畫瓶瓶罐罐，想學(xué)畫人物的小伙伴，可學(xué)習(xí)《伯里曼人體結(jié)構(gòu)》，這本書是插畫設(shè)計(jì)必刷寶典。","id":""}],"text":"","id":"doxcn2IkEaqSWMwygiGKbHyGodh"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"平面設(shè)計(jì)進(jìn)階","id":""}],"url":"},"text":"","id":"doxcn2AYe4S2KGMQIgqvVF2W8rb"},{"type":"paragraph","children":[{"type":"text","text":"《版式設(shè)計(jì)原理●案例篇》是由四個(gè)設(shè)計(jì)師合著完成，本書從版式結(jié)構(gòu)、文字要素、色彩、圖片、網(wǎng)頁版式五個(gè)章節(jié)，將很多設(shè)計(jì)法則中的成功案例和失敗案例進(jìn)行對(duì)比，引導(dǎo)讀者思考什么才是更好的版式設(shè)計(jì)。當(dāng)讀者完成思考后在文章的下一頁給出作者的觀點(diǎn)，并指出對(duì)應(yīng)的設(shè)計(jì)要點(diǎn)。這樣讓讀者帶著問題去思考，通過案例對(duì)比的方法快速而牢固地掌握版式設(shè)計(jì)的基本原理。","id":""}],"text":"","id":"doxcn82GsEKcy8IkQsiH03lKfob"},{"type":"image","attrs":{"height":934,"note":[{"type":"text","text":"平面設(shè)計(jì)進(jìn)階","id":""}],"url":"},"text":"","id":"doxcnMCEK2ICoq6uqUHTjz4dDP1"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"書籍自學(xué)建議","id":""}],"text":"","id":"doxcnqwgCCI6uwsGMKGN4D5Itgd"},{"type":"paragraph","children":[{"type":"text","text":"通過初階和進(jìn)價(jià)的學(xué)習(xí)，我們已經(jīng)養(yǎng)成了閱讀平面設(shè)計(jì)書籍的好習(xí)慣，那么在書籍閱讀的過程中要保持隨時(shí)做筆記的好習(xí)慣。養(yǎng)成定期買書充實(shí)自己的好習(xí)慣，做設(shè)計(jì)如果不看書持續(xù)學(xué)習(xí)，創(chuàng)意總是有枯竭的一天，看書可以保持靈感。","id":""}],"text":"","id":"doxcnEK2q0y6yoQOGfuLAPdwjGA"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通過軟件自學(xué)","id":""}],"text":"","id":"doxcnm6ooMmgK2KUcXUhsobWUtL"},{"type":"paragraph","children":[{"type":"text","text":"視頻課程的學(xué)習(xí)，通常是以軟件操作，以及實(shí)戰(zhàn)案例的學(xué)習(xí)作為切入點(diǎn)，這也算是學(xué)習(xí)平面設(shè)計(jì)，最快速入行的捷徑吧。","id":""}],"text":"","id":"doxcnQgcCUIcOAusAsJVfpFyZKe"},{"type":"image","attrs":{"height":244,"note":[{"type":"text","text":"通過軟件自學(xué)","id":""}],"url":"},"text":"","id":"doxcn0QyKai4KYSaouomU381VLb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"photoshop","id":""}],"text":"","id":"doxcn8gIwSCeWckKwm2icicmW1g"},{"type":"paragraph","children":[{"type":"text","text":"PS是設(shè)計(jì)軟件最基礎(chǔ)也是最重要的，作為平面設(shè)計(jì)師，只要你需要和位圖打交道， Ps在設(shè)計(jì)工作流程中一定是占主導(dǎo)的作用。在初學(xué)PS時(shí)要力求把每個(gè)工具的使用以及圖層、蒙版、通道三大核心知識(shí)掌握通透，以便往后學(xué)習(xí)高階的PS實(shí)例教程能夠知其所以然，學(xué)習(xí)PS要堅(jiān)持對(duì)照教程每天練習(xí)，同時(shí)需要掌握快捷鍵的使用。","id":""}],"text":"","id":"doxcnCEICimoy4AGusDCwtuxWnd"},{"type":"image","attrs":{"height":331,"note":[{"type":"text","text":"photoshop","id":""}],"url":"},"text":"","id":"doxcnIOqkgoSYuYacE5bAyEXu4d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"推薦PS入門教程(3套)","id":""}],"text":"","id":"doxcnYqig626MmWMIq86U81w9Yf"},{"type":"paragraph","children":[{"type":"text","text":"第①套：《PS大神通關(guān)教程》作者：祁連山，是免費(fèi)的PS教程。若要學(xué)習(xí)，前往平面設(shè)計(jì)學(xué)習(xí)日記網(wǎng)，拉到底部點(diǎn)擊即可學(xué)習(xí)。第②套：《敬偉ps教程》作者：敬偉。這部PS教程內(nèi)容豐富，掃除知識(shí)盲點(diǎn)。第③套：《","id":""},{"type":"text","text":"Photoshop","id":""},{"type":"text","text":" CS6零基礎(chǔ)入門教程》，作者：田婧。課時(shí)13個(gè)小時(shí)，教程涵蓋圖層、蒙版、通道三大基礎(chǔ)，以及工具濾鏡、動(dòng)畫、路徑等命令的使用，能讓初學(xué)者徹底掌握PS的操作技法。","id":""}],"text":"","id":"doxcn6KCsWAAaSys4W2qZXDDRHb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"text":"","id":"doxcnAWO2CkQomowcysNyzqLnWb"},{"type":"paragraph","children":[{"type":"text","text":"AI","id":""},{"type":"text","text":"是做矢量圖的最便捷常用的軟件，除了AI外，在一些偏工業(yè)化的設(shè)計(jì)中，矢量軟件CorelDRAW","id":""}],"text":"","id":"doxcnQAOIgMKYkMaCstZJztVbfc"},{"type":"paragraph","children":[{"type":"text","text":"也時(shí)常用到。","id":""}],"text":"","id":"doxcnyE0wUsUiyka0uCrtLemuqd"},{"type":"image","attrs":{"height":512,"note":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"url":"},"text":"","id":"doxcnGSUkSEcSGmQswBSDkX1e3e"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"indesign","id":""}],"text":"","id":"doxcnckOEsue0GggMEHmxcOZ4Eb"},{"type":"paragraph","children":[{"type":"text","text":"是一款簡(jiǎn)單快捷的排版軟件，適用于書籍、畫冊(cè)、雜志、宣傳單等需要規(guī)范排版的項(xiàng)目。","id":""}],"text":"","id":"doxcncYQeqKssYU0EOGCfsZXWeb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"輔助類軟件","id":""}],"text":"","id":"doxcnMe64kOCqQ0SCuGzFPWgZne"},{"type":"paragraph","children":[{"type":"text","text":"Ae、Pr、FI和","id":""},{"type":"text","text":"Lr","id":""},{"type":"text","text":"都可以作為平面設(shè)計(jì)輔助軟件。Ae是視頻后期處理必不可少的軟件，號(hào)稱能動(dòng)的Ps。對(duì)于","id":""},{"type":"text","text":"UI","id":""},{"type":"text","text":"和動(dòng)效方向Ae也是必須掌握的實(shí)用軟件。","id":""},{"type":"text","text":"Pr","id":""},{"type":"text","text":"是音視頻剪輯最常用的軟件之一。Flash是交互式矢圖和Web動(dòng)畫的常用軟件，可以和","id":""},{"type":"text","text":"Dw","id":""},{"type":"text","text":"配合做網(wǎng)站設(shè)計(jì)，也可以和矢量軟件配合做動(dòng)畫動(dòng)效等。Lightroom是一款非常專業(yè)的圖形圖像軟件，在攝影時(shí)使用最多。比起PS，它可以加快對(duì)圖片后期處理的速度。","id":""}],"text":"","id":"doxcnM8scYIci4OGY6B9qMdUzNe"},{"type":"image","attrs":{"height":480,"note":[{"type":"text","text":"輔助類軟件","id":""}],"url":"},"text":"","id":"doxcn0o44CKAYimOS89tAhxw95f"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"軟件自學(xué)建議","id":""}],"text":"","id":"doxcnM2aKCsG0AUo4KqdAo6dsCh"},{"type":"paragraph","children":[{"type":"text","text":"在學(xué)習(xí)這些基礎(chǔ)軟件的時(shí)候，一定要先了解這些軟件框架，再此基礎(chǔ)上對(duì)照課程的內(nèi)容來多次練習(xí)，就可以很好的將這些軟件應(yīng)用，最重要的是要運(yùn)用好快捷鍵，因?yàn)樵诤竺娴脑O(shè)計(jì)環(huán)節(jié)，這些快捷鍵的使用會(huì)讓我們的設(shè)計(jì)時(shí)間事半功倍。","id":""}],"text":"","id":"doxcnIw0USMaS0AcSuqNLRE4v9b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"PS快捷鍵","id":""}],"text":"","id":"doxcnCQi2icCyOsGcwbRQJgKecf"},{"type":"image","attrs":{"height":2300,"note":[{"type":"text","text":"軟件自學(xué)建議","id":""}],"url":"},"text":"","id":"doxcnAQeEkckY4IsOcNa0ycUTqb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"學(xué)習(xí)設(shè)計(jì)經(jīng)驗(yàn)","id":""}],"text":"","id":"doxcnIgyIwyOKQ2uQu6yM0n5ZTg"},{"type":"paragraph","children":[{"type":"text","text":"平面設(shè)計(jì)最重要的學(xué)習(xí)途徑，就是看別人的經(jīng)驗(yàn)/教程/分享自學(xué)平面設(shè)計(jì)，下面這些分類都是學(xué)習(xí)的途徑。","id":""}],"text":"","id":"doxcnGkqmgQk42awYqGkwpUfkEc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"公開課平臺(tái)","id":""}],"text":"","id":"doxcnYyEQSa62EmAcKqXLIPWN0d"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)易公開課：中國(guó)美術(shù)學(xué)院素描課程","id":""}],"text":"","id":"doxcngAukEsk2iwYcSQUsev6u6b"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)易公開課：早期平面設(shè)計(jì)歷史講壇","id":""}],"text":"","id":"doxcnAqA4EWYOMyoqsFpzeGbg4b"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)易公開課：什么是藝術(shù)設(shè)計(jì)?","id":""}],"text":"","id":"doxcnE2cYQMc4qaqi8fgT4zB8Mc"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)易公開課：平面設(shè)計(jì)基礎(chǔ)，視覺設(shè)計(jì)的核心原則","id":""}],"text":"","id":"doxcnOiEWwycyc0Uk8pUtUQzkBg"},{"type":"paragraph","children":[{"type":"text","text":"中國(guó)大學(xué)MOOC(幕課)：最好的在線課程學(xué)習(xí)平臺(tái)","id":""}],"text":"","id":"doxcnmeEygcOquYwCeevERMqHYd"},{"type":"paragraph","children":[{"type":"text","text":"Coursera：全世界最好的課程","id":""}],"text":"","id":"doxcnQQGKqM8y4GW8ANrCBy18Yf"},{"type":"paragraph","children":[{"type":"text","text":"優(yōu)酷網(wǎng)：《啊!設(shè)計(jì)》，日本設(shè)計(jì)科教部片","id":""}],"text":"","id":"doxcn8Kc6EaIIemy2eqVApMIotg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設(shè)計(jì)文化課","id":""}],"text":"","id":"doxcnAiCmKUMSiK6ms1igtyb5cd"},{"type":"paragraph","children":[{"type":"text","text":"BBC紀(jì)錄片：《Design for Life Season》","id":""}],"text":"","id":"doxcnYUoseSGu0OQKsbgzB6bgnf"},{"type":"paragraph","children":[{"type":"text","text":"TEDTalk的紀(jì)錄片：《我的字體人生My life in typefaces》","id":""}],"text":"","id":"doxcnQSkmgAEYk8oaMd2Vae7Pze"},{"type":"paragraph","children":[{"type":"text","text":"嗶哩嗶哩視頻：柳冠中教授系列視頻","id":""}],"text":"","id":"doxcnCQkOiW2CSm2UgZ6mz8kX4c"},{"type":"paragraph","children":[{"type":"text","text":"優(yōu)酷視頻：“中國(guó)創(chuàng)意”產(chǎn)品設(shè)計(jì)大賽全國(guó)院校巡回講座第一站一華東理工","id":""}],"text":"","id":"doxcnIE2008qawQMAjCtfwZcffi"},{"type":"paragraph","children":[{"type":"text","text":"優(yōu)酷視頻：“中國(guó)創(chuàng)意”產(chǎn)品設(shè)計(jì)大賽全國(guó)院校巡回講座第五場(chǎng)一上海理工大學(xué)","id":""}],"text":"","id":"doxcnW46om0Ka6IEeuqhCttlZXc"},{"type":"paragraph","children":[{"type":"text","text":"愛奇藝視頻：讓設(shè)計(jì)師們揪心的視頻，據(jù)說好多設(shè)計(jì)師看哭了","id":""}],"text":"","id":"doxcnWSaiiGIEQYoKcn1jYeMaOb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面設(shè)計(jì)教程","id":""}],"text":"","id":"doxcnA8OEAuaqKCqgCyTQPItYVc"},{"type":"paragraph","children":[{"type":"text","text":"勤學(xué)網(wǎng)，職業(yè)技能高效學(xué)習(xí)平臺(tái)： u.qinxue.com/z17921/774 (對(duì)我?guī)椭醮蟆?","id":""}],"text":"","id":"doxcnImGOQCuCGIEUwbHCWSgmic"},{"type":"paragraph","children":[{"type":"text","text":"敬偉PS教程： www.jingweips.cn (無微不至，講解細(xì)致)","id":""}],"text":"","id":"doxcncYkS0ysyyoM60yJW1Jxu5f"},{"type":"paragraph","children":[{"type":"text","text":"虎課網(wǎng)，我的設(shè)計(jì)自學(xué)神器： huke88.com/?.. (建議人手與個(gè)全站通終身VIP)","id":""}],"text":"","id":"doxcnoOWAIU6kWqcGK0Hq9OUukh"},{"type":"paragraph","children":[{"type":"text","text":"翼狐網(wǎng)，平面設(shè)計(jì)VIP專區(qū)： yihuu.com/ip/... (國(guó)內(nèi)最早一批線上CG教育網(wǎng))","id":""}],"text":"","id":"doxcnCgQskQ8aE0UAaMj9mCqGOe"},{"type":"paragraph","children":[{"type":"text","text":"46PS網(wǎng)： 46ps.com/","id":""}],"text":"","id":"doxcnkGGSKYcSmAgs8LFMl64RWh"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)絡(luò)10大熱門PS教程排行榜： ","id":""},{"type":"text","text":"http：//ps.xxriji.cn/","id":""}],"text":"","id":"doxcnke8OQw8i2UCMg7gNMVz97d"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設(shè)計(jì)素材資源","id":""}],"text":"","id":"doxcnIW8SQQqkMSmwktEW3hlmmc"},{"type":"paragraph","children":[{"type":"text","text":"平面廣告設(shè)計(jì)模板","id":""},{"type":"text","text":"：","id":""},{"type":"text","text":"https：//ibaotu.com/guanggao/?spm=kd","id":""},{"type":"text","text":"(直接拿來就用","id":""},{"type":"text","text":")設(shè)計(jì)師生不逢時(shí)，被臨時(shí)委派任務(wù)，又趕時(shí)間時(shí)，通常只能直接套版成品，但又要避免侵權(quán)，所以這個(gè)網(wǎng)站必須收下。幫助你快速出圖的設(shè)計(jì)利器：","id":""}],"text":"","id":"doxcnmES2YIqakK6s4RhIMZjZmg"},{"type":"paragraph","children":[{"type":"text","text":"千圖網(wǎng)：","id":""},{"type":"text","text":"https：//www.58pic.com/","id":""}],"text":"","id":"doxcnI44G2yiGWQq6WQ9IAJ9kng"},{"type":"paragraph","children":[{"type":"text","text":"千庫(kù)網(wǎng)：","id":""},{"type":"text","text":"https：//588ku.com/","id":""}],"text":"","id":"doxcngS8wWaCgsi6sIZHiJwWUVh"},{"type":"paragraph","children":[{"type":"text","text":"我圖網(wǎng)：","id":""},{"type":"text","text":"https：//www.ooopic.com/intro/about/show/","id":""}],"text":"","id":"doxcnWO4ymSISYsSoSujwzFx7sb"},{"type":"paragraph","children":[{"type":"text","text":"非凡圖庫(kù)：","id":""},{"type":"text","text":"https：//www.lvmeng.cn/","id":""}],"text":"","id":"doxcn6emycOcK2M4CADaWxq9Jth"},{"type":"paragraph","children":[{"type":"text","text":"素材中國(guó)：","id":""},{"type":"text","text":"http：//www.sccnn.com/map.html","id":""}],"text":"","id":"doxcnYEGQoWM0ieoS6VtuZphc0b"},{"type":"image","attrs":{"height":324,"note":[{"type":"text","text":"設(shè)計(jì)素材資源","id":""}],"url":"},"text":"","id":"doxcn4qGC8aomc8EoCuzAKf1jOb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"圖片類資源","id":""}],"text":"","id":"doxcnGIgCmQ4wsm0ygXJ6Naivqg"},{"type":"paragraph","children":[{"type":"text","text":"優(yōu)質(zhì)的圖片資源對(duì)于平面設(shè)計(jì)老師而言也非常的重要，下面這些是有大量?jī)?yōu)秀圖片的網(wǎng)站。","id":""}],"text":"","id":"doxcneuOIU0YIESQIMzNwBXkuef"},{"type":"paragraph","children":[{"type":"text","text":"花瓣鼻祖：","id":""},{"type":"text","text":"https/huaban.com/pins/3444996216","id":""}],"text":"","id":"doxcnC46MIAA0EEUOyuprhoF2tc"},{"type":"paragraph","children":[{"type":"text","text":"昵圖網(wǎng)：","id":""},{"type":"text","text":"https：//www.nipic.com/","id":""}],"text":"","id":"doxcnSOGy4IskuwEGSQmJqjrD7j"},{"type":"paragraph","children":[{"type":"text","text":"素材網(wǎng)：","id":""},{"type":"text","text":"http：//www.sccnn.com/","id":""}],"text":"","id":"doxcnok02ISyKuwEKO86PEh6dpg"},{"type":"paragraph","children":[{"type":"text","text":"攝圖網(wǎng)：https：//699pic.com/","id":""}],"text":"","id":"doxcno6kiOwcG0kAkiYDAcg8J8c"},{"type":"paragraph","children":[{"type":"text","text":"中國(guó)新聞網(wǎng)：","id":""},{"type":"text","text":"https：//www.chinanews.com.cn/","id":""}],"text":"","id":"doxcn8kQCmAQKuSGusfysvB1ohd"},{"type":"paragraph","children":[{"type":"text","text":"匯圖網(wǎng)：","id":""},{"type":"text","text":"https：//www.huitu.com/","id":""}],"text":"","id":"doxcn2uUgQWOiCQaSKQidmc4OZd"},{"type":"paragraph","children":[{"type":"text","text":"包圖網(wǎng)：","id":""},{"type":"text","text":"https：//ibaotu.com/","id":""}],"text":"","id":"doxcnK20wMMiUoKCkugOFx8m5Mg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設(shè)計(jì)交流網(wǎng)站","id":""}],"text":"","id":"doxcnQuiG6UYM0uGiUXJRCMZ7Cf"},{"type":"paragraph","children":[{"type":"text","text":"平面設(shè)計(jì)也必須學(xué)習(xí)優(yōu)秀的經(jīng)驗(yàn)，好的經(jīng)驗(yàn)會(huì)讓設(shè)計(jì)少走彎路，下面這些網(wǎng)站都可以學(xué)習(xí)到設(shè)計(jì)師們分享的經(jīng)驗(yàn)。","id":""}],"text":"","id":"doxcnq6ao2EAewe2MAdDBaYpLhe"},{"type":"paragraph","children":[{"type":"text","text":"站酷：","id":""},{"type":"text","text":"https：//www.zcool.com.cn/","id":""}],"text":"","id":"doxcnsa0SEk8qU2aQYTtECMN51b"},{"type":"paragraph","children":[{"type":"text","text":"思否：https：//segmentfault.com/","id":""}],"text":"","id":"doxcnYE6mOUckcc6Ui88VdEQgie"},{"type":"paragraph","children":[{"type":"text","text":"優(yōu)設(shè)-UISDC：","id":""},{"type":"text","text":"https：//www.uisdc.com/","id":""}],"text":"","id":"doxcneiucMCgQqeOoo97PFoKY9c"},{"type":"paragraph","children":[{"type":"text","text":"京東設(shè)計(jì)中心：https：//jelly.jd.com/","id":""}],"text":"","id":"doxcn2OAWKiWq6GCIOeAlyUR1Of"},{"type":"paragraph","children":[{"type":"text","text":"設(shè)計(jì)癖：","id":""},{"type":"text","text":"https：//www.shejipi.com/","id":""}],"text":"","id":"doxcnUA0qUU8KIiuiUrZRKmk5Ef"},{"type":"paragraph","children":[{"type":"text","text":"騰訊CDC：","id":""},{"type":"text","text":"https：//cdc.tencent.com/","id":""}],"text":"","id":"doxcnA2cUowU4WC2Q8bjSxEInXg"},{"type":"paragraph","children":[{"type":"text","text":"UI","id":""},{"type":"text","text":"中國(guó)：","id":""},{"type":"text","text":"https：//www.ui.cn/list.html","id":""}],"text":"","id":"doxcney0qo8A2qaQ4xlTn3mtrzA"},{"type":"paragraph","children":[{"type":"text","text":"學(xué)","id":""},{"type":"text","text":"ui","id":""},{"type":"text","text":"網(wǎng)：","id":""},{"type":"text","text":"https：//www.xueui.cn/","id":""}],"text":"","id":"doxcna62OcOc6AKAemk6cTlOTRd"},{"type":"paragraph","children":[{"type":"text","text":"中國(guó)設(shè)計(jì)在線：","id":""},{"type":"text","text":"http：//www.ccdol.com/hangye/designer/","id":""}],"text":"","id":"doxcnQukcGKqSIkqU02wh7tz7Mb"},{"type":"image","attrs":{"height":340,"note":[{"type":"text","text":"設(shè)計(jì)交流網(wǎng)站","id":""}],"url":"},"text":"","id":"doxcnUIAIQSi204Sq4Ah9ptDYab"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"自學(xué)方法","id":""}],"text":"","id":"doxcnc8u8kUEqoI08ik721drywe"},{"type":"paragraph","children":[{"type":"text","text":"對(duì)于通過這些進(jìn)行自己學(xué)習(xí)，那么有以下方法推薦：","id":""}],"text":"","id":"doxcngoYue6cqu6gOu8NdNuYWTh"},{"type":"paragraph","children":[{"type":"text","text":"第一，多聽優(yōu)秀的設(shè)計(jì)課，特別是名校設(shè)計(jì)師的課，從不同的角度去看設(shè)計(jì)，會(huì)讓自己的設(shè)計(jì)與眾不同。第二，多掌握素材，在上面推薦的平臺(tái)去了解最新的設(shè)計(jì)素材，只有掌握好設(shè)計(jì)的素材，才可以在這些基礎(chǔ)上創(chuàng)作出更好的設(shè)計(jì)作品，多積累初材料，應(yīng)用時(shí)會(huì)有才永遠(yuǎn)有靈感。第三，建立自己的素材庫(kù)，好的素材永遠(yuǎn)都在不斷更新，只有建立自己的素材庫(kù)才會(huì)更好的創(chuàng)作。","id":""}],"text":"","id":"doxcnKSOkoKGYoes2S2PxZXDRRb"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"最后學(xué)習(xí)建議","id":""}],"text":"","id":"doxcnc2OGSqYOyMGoK8lsOVKi3b"},{"type":"paragraph","children":[{"type":"text","text":"平面設(shè)計(jì)的學(xué)習(xí)需要日積月累，同學(xué)們?cè)趯W(xué)習(xí)的過程中，需要多次練習(xí)，保持每天一練習(xí)，收集靈感、畫草圖是在平面設(shè)計(jì)生涯里需要每天練習(xí)的， 并且在練習(xí)中最重要的就是要練習(xí)軟件，軟件一定是要保持每天練習(xí)，熟悉快捷鍵會(huì)讓完成設(shè)計(jì)作品，長(zhǎng)期以往，我們一定會(huì)自學(xué)成才！創(chuàng)作出好作品！","id":""}],"text":"","id":"doxcn2GWSYusYOygOo3DaEnQW3b"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"doxcneUUI4Wy28kUAKOXZ9HgpBg"}]%3C%2Fhowto_content%3E